Gone Viral?

Lately, we have been discussing viral videos in class. There are a few different sites that play videos, the main one being YouTube. Anyone is able to put their videos on YouTube for the world to view. Our class was recently told by our Dell guests that YouTube has more uploaded videos today than the entire web had information in 2001. That just shows how interactive the internet has become and how easy social media is for everyone.

Viral videos are a great PR, marketing, and advertising tool. Using videos is effective in gaining audiences attention because you use both video and audio to portray your message. Some people are visual people, while others better attain information by listening. With videos you get the best of both worlds.

In addition, viral videos are a quick and easy form of marketing. Think about it, if you see a video you enjoy you tell 2 or 3 of your friends about it and then they tell 2 or 3 of their friends, as the trend continues more and more people are viewing this one video. In just a couple of days this video has been viewed by thousands of different viewers. It would be impossible for someone to reach as many people using traditional forms of marketing, such as phone calls and letters.

As I have expressed many times, there are so many advantages to social media and companies all over, big and small, can be benefiting from the different elements that social media offers. Viral videos is just another element that has tons to offer everyone.